ROAS, CPA, CTR: reading your ad report without a headache
A plain-language guide to the handful of numbers that tell you whether your ads are making money.
Ad dashboards show dozens of columns. You only need a few of them to know whether your money is working.
CTR — click-through rate
The share of people who clicked after seeing your ad. A low CTR usually means the creative or the offer isn't grabbing attention.
CPA — cost per acquisition
What you pay for each result: a lead, a message or a sale. Compare it with what a customer is worth to you.
ROAS — return on ad spend
Revenue divided by ad spend. A ROAS of 3x means every ৳1,000 spent brought back ৳3,000 in sales. Know your margins to know your break-even ROAS.
Frequency
How many times the same person saw your ad. When it climbs above 3–4 and results drop, your audience is tired — refresh the creative.
If your report doesn't show these clearly, ask for it. Good agencies make the numbers easy to understand.
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